Demo using sample data
About this demo
- Business question: where do enquiries drop out, and which channels convert?
- Intended user: owner, general manager or sales lead.
- KPIs: enquiries, share responded within one hour, conversion rate and conversion by channel.
- Data assumptions: all figures are synthetic sample data for a fictional multi-channel service business. The refresh button simulates new data.
What an implementation would require
- Enquiries captured in a CRM or structured log, with channel and timestamps
- Agreed definitions for “responded”, “quoted” and “converted”
- A connection to invoicing or sales records
- A reporting tool licence, access rules and a refresh schedule

